<div>For consumer goods companies, the gap between the commercial plan agreed at head office and what gets executed on the shelf is one of the costliest disconnects in the business — investment goes out against activity that never happens, and revenue never arrives against activity that does.</div> <div></div> <div>In this episode, Stephanie Lilley, VP of Transformation for Europe at Reckitt, examines why rigid rep call cycles and fragmented store-level data keep that gap open, and where AI is starting to close it — from image recognition that verifies in-store compliance to dynamic routing that sends field teams to the stores with the highest return — with host Daniel Faggella, Emerj CEO and Head of Research.</div> <div></div> <div>She outlines the practical shifts underway: from fixed call files toward a mix of core relationship stores and flexible, ROI-driven visits, from full-time field coverage toward crowdsourced compliance checks, and from geography as the deciding factor toward the quality and recency of store-level data.</div> <div></div> <div>Learn how these conversations drive pipeline for AI brands — download our media kit at <a href= "http://emerj.com/AD1">emerj.com/AD1</a></div>
