The ice cup market in China is heating up in more ways than one. As consumers develop a taste for clearer, slower melting ice in their iced coffee and other chilled beverages, a wave of new players has rushed in to meet the demand. At the same time, Chinese cooling products are finding their way into international markets, adding another layer of opportunity and pressure. What does it take to compete when the big players start locking down their supply chains, and how are smaller players fighting to survive? On the show: Steve, Yushan & Yushun
