<p>Most podcasts chase downloads. Jeff Kurkjian built something better - a show people actually return to because it feels personal, consistent, and worth their time. If you're trying to grow a podcast, monetize one, or turn short-form clips into real audience loyalty, this conversation pulls back the curtain.</p>
<p>Jag sits down with Jeff Kurkjian, co-host of <i>Is This a Great Game or What </i> with his father, Hall of Fame baseball writer Tim Kurkjian, to unpack how the show evolved from a weekly baseball conversation into a three-episode-a-week brand with a clear identity and a loyal niche. Jeff reveals why the biggest growth driver was not Apple Podcasts or Spotify - it was repeatable, scroll-stopping video, ruthless consistency, and understanding that discovery starts with attention, not audio.You'll discover:</p>
<ul>
<li>Why Jeff and Tim decided they were not just a baseball podcast, but a father-son show that happens to talk baseball</li>
<li>How grief, family, and baseball shaped the heart of the show after the loss of Jeff's uncle and the family's ongoing ALS advocacy</li>
<li>The shift from one long weekly episode to a Monday-Tuesday-Thursday cadence that changed everything</li>
<li>Why YouTube completion rate matters more than vanity download numbers</li>
<li>How Jeff approaches clips, hooks, and short-form video so people stop scrolling and start listening</li>
<li>What joining the Foul Territory Network changed behind the scenes, from production support to sponsorship opportunities</li>
</ul>
<p>Jeff also shares the tools and workflow he uses to produce the show, including Riverside, Ecamm, Adobe Premiere, Adobe Audition, and a Stream Deck, plus his philosophy on what makes podcast marketing actually work: say something real, make it personal, and give listeners a reason to care beyond the topic itself.This episode is essential listening if you're a podcaster, creator, broadcaster, or brand trying to build something that lasts. The message is simple: don’t build for clicks - build for the people who come back.</p>
<p>(00:00) Intro</p>
<p>(03:29) - The origin story of <i>Is This a Great Game or What?</i></p>
<p>(07:14) - Why the format changed from weekly to three times a week</p>
<p>(10:16) - Building an audience before expecting revenue</p>
<p>(11:00) - Why podcast discovery starts on social media, not apps</p>
<p>(13:54) - What download numbers do and do not tell you</p>
<p>(15:59) - Why the show works as a father son podcast, not just a baseball podcast</p>
<p>(23:20) - Why personal perspective makes expert content more compelling</p>
<p>(24:06) - “We’re only expert on one thing, ourselves”</p>
<p>(25:54) - Joining the Foul Territory Network</p>
<p>(27:51) - How network support helps with production and promotion</p>
<p>(30:35) - Why sponsorships and brand partnerships take time</p>
<p>(33:21) - Advice for podcasters without a team</p>
<p>(36:08) - Why Riverside, Ecamm, and other tools matter</p>
<p>(39:53) - Editing workflow in Premiere, Audition, and podcast hosting</p>
<p>(41:43) - Why podcasting should still be fun</p>
<p><p>Find jag on social media @JAGPodcastProductions or online at <a href="https://JAGPodcastProductions.com" target="_blank">JAGPodcastProductions.com</a></p></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>
