Do You Follow?: A Podcast on Social Media Marketing

Do You Follow?: A Podcast on Social Media Marketing

Love Stories TV

We're @jdalfeen and @racheljosilver—your personal social media gurus, here to solve your marketing riddles. With almost a decade of experience running social media and brand marketing for brands like Birchbox (and now starting our own booming business, Love Stories TV!), we know the hacks, strategies, and tools you need to win at social media, influencers, and digital marketing for your brand or business. Listen for free sosh med advice—with a sprinkling of our thoughts on Instagram algorithms, the Karadashians, and more. >>> Email doyoufollowpodcast@gmail.com (or DM @jdalfeen and @racheljosilver) and we'll answer your question on a future episode!

71 episodes

Language: en-us

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Episodes

#56: Is Instagram the best way to buy a house?

#56: Is Instagram the best way to buy a house?

September 3, 2020

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26m

This episode is a love letter to New York (see Jerry Seinfeld's New York Times article if you don't know what we're talking about), but we're also talking about the creative ways people are choosing ...
#55: How do you build and maintain your network when you can’t do it in person?... Plus how can I monetize my unique skill site as a supplemental reve...

#55: How do you build and maintain your network when you can’t do it in person?... Plus how can I monetize my unique skill site as a supplemental reve...

August 28, 2020

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25m

COVID-19 has fundamentally changed traditional networking. How do you keep up with and create new connections for potential business partnerships when you can't go to events, panel discussions, coffee...
#54: How should I use Instagram Reels for my business?... Plus, how do I make sure people come to my virtual fundraiser event for my non-profit?

#54: How should I use Instagram Reels for my business?... Plus, how do I make sure people come to my virtual fundraiser event for my non-profit?

August 20, 2020

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30m

Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med. Instagram Reels is here and while it's certainly not groundbreaking (we see you, TikT...
#53: Where should I build and cultivate an online community for my business?

#53: Where should I build and cultivate an online community for my business?

August 13, 2020

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30m

Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on each episode weekly. "Community" has been the buzz word of choice in the digital marketing world for the l...
#52: How @lovestoriestv grew their Instagram monthly video views from 50K to 3.5M+

#52: How @lovestoriestv grew their Instagram monthly video views from 50K to 3.5M+

August 6, 2020

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41m

Editor's Note: This episode was recorded before Instagram released Reels. You *know* we'll have a deep analysis on this coming up in the next episode, so make sure you subscribe! If you're still searc...
#51: What social platforms are sparking the most joy in quarantine?

#51: What social platforms are sparking the most joy in quarantine?

May 15, 2020

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43m

We're all trying to figure out life in quarantine and for better or worse, we're technology-dependent more than ever right now. Rachel and Juliette discuss what they've been most and least excited abo...
#50: How are influencers changing their content strategies in COVID-19 times?

#50: How are influencers changing their content strategies in COVID-19 times?

May 1, 2020

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32m

Rachel and Juliette are sharing some of the strategic changes they're noticing in the influencer world as content creators adapt to quarantine times. How are categories like fashion, beauty and travel...
#49: What social metrics should I be focusing on during COVID-19? Featuring Thomas Rankin, CEO & Co-Founder of Dash Hudson (@dashhudson)

#49: What social metrics should I be focusing on during COVID-19? Featuring Thomas Rankin, CEO & Co-Founder of Dash Hudson (@dashhudson)

April 10, 2020

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37m

On this episode, we're talking with second-time guest (!) Thomas Rankin (@thxxmxxs), co-founder and CEO of Dash Hudson (@dashhudson), the visual marketing platform that provides a one-stop solution to...
#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Found...

#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Found...

April 10, 2020

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37m

Our guest on this episode is Rachel Tipograph (@racheltipograph), the founder and CEO of MikMak (@mikmaktv), an enterprise marketing e-commerce platform that enables brands like L'Oréal and Bacardi to...
#47: Mollie Chen (@molliechen) , Brand Consultant, Angel Investor and Advisor

#47: Mollie Chen (@molliechen) , Brand Consultant, Angel Investor and Advisor

February 7, 2020

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46m

The inimitable branding genius Mollie Chen (@molliechen) is *finally* on the pod! She shares her career journey from being a magazine assistant editor to co-founding Birchbox to angel investing, advis...
#46: How do I make a marketing strategy for a new vertical I’m launching within my business?

#46: How do I make a marketing strategy for a new vertical I’m launching within my business?

January 31, 2020

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37m

We are anonymously answering an assessment for an actual brand marketing job candidate! A women's personal care brand is launching a new vertical and we give our advice on our go-to-market strategy an...
#45: Hallie Gould (@gouldhallie), Senior Editor at Byrdie

#45: Hallie Gould (@gouldhallie), Senior Editor at Byrdie

January 17, 2020

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38m

We’re so excited to have Hallie Gould (@gouldhallie), Senior Editor at Byrdie (@byrdiebeauty), on the pod this week! She’s sharing her career journey in fashion and beauty editorial in the age of Inst...
#44: Isadora Sales (@isadoruh), Social at Everlane

#44: Isadora Sales (@isadoruh), Social at Everlane

January 5, 2020

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52m

We're psyched for our guest of the pod this week: Isadora Sales who does social at everyone's favorite cool kid brand, Everlane! We dig into the nitty gritty of Everlane's best-in-class social strateg...
#43: Are brands now sponsoring your DMs? Plus... Away’s interesting choice to internally communicate via public Slack channels.

#43: Are brands now sponsoring your DMs? Plus... Away’s interesting choice to internally communicate via public Slack channels.

December 13, 2019

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40m

Lots to discuss on this week's episode, including: Are brands starting to slide into your DMs with #ads? In the midst of the @away controversy, we have thoughts on their deliberate choice to publicly ...
#42: How do I get an influencer to respond to my offer to give them a free product or service?

#42: How do I get an influencer to respond to my offer to give them a free product or service?

December 10, 2019

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40m

We're answering a question from a wedding filmmaker who's asking: What advice do you have for getting a response from influencers? They're looking to offer a free wedding video package to engaged infl...
#41: How do I plan and execute a successful social media takeover?

#41: How do I plan and execute a successful social media takeover?

November 21, 2019

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30m

We're answering a question from a listener who's asking for tips on making the most of an Instagram takeover with a partner. We discuss the history of social media takeovers and the different types of...
#40: How do I effectively manage my Instagram DM inbox?

#40: How do I effectively manage my Instagram DM inbox?

November 8, 2019

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31m

We have a GREAT phone-a-friend question this week from a digital director at a marketing agency that connects brands and influencers. Our caller wants to know: how do I effectively organize and manage...
#39: Everything we learned at Dash Hudson’s Savvy: Visual Marketing Summit!

#39: Everything we learned at Dash Hudson’s Savvy: Visual Marketing Summit!

October 18, 2019

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32m

We had the pleasure of hosting our favorite social media tool Dash Hudson's first-ever Savvy: Visual Marketing Summit this month in New York City! If you're longtime listeners, you know we had their C...
#38: Are no-frills standalone accounts the new way to shop on Instagram?

#38: Are no-frills standalone accounts the new way to shop on Instagram?

October 11, 2019

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28m

This week we do an Instagram audit for @boardandtableco, a cheeseboard building business (yes, that's a thing, and yes you need it for your next event). Plus we go deep on a new trend we're seeing on ...
#37: When being Insta-famous goes wrong (aka the story of Caroline Calloway)

#37: When being Insta-famous goes wrong (aka the story of Caroline Calloway)

September 17, 2019

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36m

We answer a question from a listener who transition from corporate marketing to freelance social media, including how to position herself and make herself stand out to companies. Plus we're deconstruc...