About this episode
Episode Overview In this episode, John Kitchens sits down with Scott Benson, founder of the Benson Crew, to unpack how agents can shift from chasing transactions to building true wealth. Scott shares how he went from selling phone book ads to becoming one of Canada's most innovative real estate entrepreneurs — leveraging real estate not just to generate income, but to create financial freedom. He dives into how he used private lending, partnerships, and marketing at scale to build long-term wealth and impact. Together, John and Scott explore the mindset, math, and discipline it takes to turn your business into a wealth engine, not just a paycheck. This one's for every agent who's ready to stop working in the business and start working on their future. Key Topics Covered From Phone Books to Freedom How Scott's early career in advertising led him to discover real estate as a wealth-building vehicle The power of seeing opportunity before the market catches up Building Wealth Beyond Commissions Why most agents stay broke even when they earn more How Scott used private lending and investing to make money work for him The compounding effect of financial discipline The Wealth Mindset Shift Why ego kills growth and how humility fuels collaboration How to think like a quarterback, not a player — control the field and your income Using AI and automation to invest smarter, not harder Scaling with Strategy The $1M marketing move that built massive momentum for Benson Crew How strategic partnerships and risk-taking turned a local brand into a market powerhouse What's coming next for team models, AI, and wealth creation in real estate Resources & Mentions Benson Crew Real Estate Patrick Bet-David (PBD Podcast) Choose Your Enemies Wisely by Patrick Bet-David The Motive by Patrick Lencioni John Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway Stop seeing your real estate business as your final destination — it's just the vehicle. Use it to fund your investments, create leverage, and build the life you actually want. "Your real estate business isn't your freedom. It's the vehicle that funds your freedom." — John Kitchens Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥
